Moorthi, Y.L.R. <br/><br/>
Brand management  The Indian context 

 - New Delhi  Vikas Publishing House Pvt. Ltd.  2003 
 - xi,171p.  24.5cm 
<br/><br/> Includes index 
<br/><br/>Brand success, Brand equity, Brand extension, Brand personality, Brand repositioning,  
<br/><br/><label>ISBN: </label>8125914277  Rs150.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Management<br/>Brand management--India
<br/><br/><label>Dewey Class. No.: </label>658.827  / MOB