Shanker, Ravi <br/><br/>
Services marketing  the Indian perspective 
by Ravi Shanker 
 - New Delhi  Excel Books  2002 
 - xvi,656p.  24.5cm. 
<br/><br/>Services marketing:conceptual issues, Tourism and travel services, Transportation and logistic services, Financial services, Information technology and communication services, Media services marketing, health care services, Professional services, Education and extension services, public services. 
<br/><br/><label>ISBN: </label>9788174462671  Rs.350.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Services marketing<br/>Services marketing--India
<br/><br/><label>Dewey Class. No.: </label>658.91 SHS