Zeithaml, Valarie A <br/><br/>
Services marketing  Integrating customer focus across the firm 
by Valarie A Zeithaml, Mary Jo Bitner, Dwayne D Gremler and Ajay Pandit 
 - 5th ed 
 - New Delhi  Tata McGraw Hill Education Private Limited  2011 
 - xxvii,763p.  24cm 
<br/><br/> Includes index 
<br/><br/>Foundations for services marketing. Focus on the customer, Understanding customer requirements, Aligning service design and standards, Delivering and performing service, Managing service promises, Service and the bottom line.  Case studies. 
<br/><br/><label>ISBN: </label>9780070700994  0070700990  Rs.550.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Services marketing
<br/><br/><label>Dewey Class. No.: </label>658.91 ZES