Lovelock, Christopher

Services marketing People,technology, strategy byChristopher Lovelock, Jochen Wirtz and Jayanta Chatterjee - 7th ed - New Delhi Pearson education 2011. - xxi,683p. 28cm.

Understanding service products, consumers and markets, Key elements of services marketing, Managing the service delivery process, Implementing services marketing,

9788131759394 Rs.730.00


Marketing
Marketing management
Services marketing

658.8 LOS