Services marketing
by Govind Apte
- New Delhi Oxford University press 2004
- xi, 440p. 24 cm.
Includes appendices.
Services: characteristics and categories, Trends in services marketing, Consumer behavior, Marketing mix elements for services, Product , promotion, price and distribution, Role of people in services marketing, Physical evidence of a service, Service quality, measurement, and control. Demand and supply management, Marketing research in services marketing, Management of the services marketing effort, Service tax provisions.
9780195667585 Rs.315.00 0195667581
MARKETING MARKETING RESEARCH CONSUMER BEHAVIOUR SERVICES MANAGEMENT