Apte, Govind <br/><br/>
Services marketing 
by Govind Apte 
 - New Delhi  Oxford University press  2004 
 - xi, 440p.  24 cm. 
<br/><br/> Includes appendices. 
<br/><br/>Services: characteristics and categories, Trends in services marketing, Consumer behavior, Marketing mix elements for services, Product , promotion, price and distribution, Role of people in services marketing, Physical evidence of a service, Service quality, measurement, and control. Demand and supply management, Marketing research in services marketing, Management of the services marketing effort, Service tax provisions.  
<br/><br/><label>ISBN: </label>9780195667585  Rs.315.00 0195667581 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING<br/>MARKETING RESEARCH<br/>CONSUMER BEHAVIOUR<br/>SERVICES MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.81   / APS