Coughlan, Anne T. <br/><br/>
Marketing Channels 
by Anne T. Coughlan, Erin Anderson, Louis W. Stern and Adel I. El-Ansary 
 - 6th ed 
 - Delhi  Prentice-Hall of India Private Limited  2005 
 - xviii,590p.  23.5cm. 
<br/><br/> Includes Index 
<br/><br/>Part 1: Introduction Ch 1- MarKeting Channels: structure and function Part 2: Channel Design: Demand, Supply, and Channel Efficiency Ch 2- Segmentation for Marketing Channel Design Ch 3- Supply Side Channel Analysis : Channel Flows and Efficiency Analysis Ch 4- Supply Side Channel Analysis : Channel Structure and Intensity Ch 5- Gap Analysis Part 3: Channel Implementation Ch 6 - Channel Power : Getting It, Using It, Keeping It Ch 7- Managing Conflict to Increase Channel Coordination Ch 8- Strategic Alliance in Distribution Ch 9- Vertical Integration in Distribution Ch 10-Legal Constraints on Marketing Channel Policies Part 4: Channel Institutions Ch 11-Retailing Ch 12-Wholesaling Ch 13-Franchising Ch 14-Logistics and Supply Chain Management 
<br/><br/><label>ISBN: </label>8120320697  9788120320697  Rs.195.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.84  / COM