Gupta, P.K. <br/><br/>
Services marketing 
by P.K. Gupta 
 - 6th rev and enl ed 
 - Pune  Everest Publishing House  2007 
 - 350p.  24cm 
<br/><br/> includes index 
<br/><br/>Services marketing, Service consumer, EW. Business, Environmental factors, Marketing research for services, Strategic choices in service sector, Product strategy for services, Pricing strategies for services, Communication strategies for services, Distribution strategies for services, H.R. services for services, Management quality in service organisations, Forecasting, After sales service, B2B marketing, Globalization of markets, Electronic commerce in service industries, Physical environment, Operational aspects, Matching capacity to demand, Marketing plan,   
<br/><br/><label>ISBN: </label>8176600792  Rs.265.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Services marketing<br/>Services marketing--India
<br/><br/><label>Dewey Class. No.: </label>658.8 G959