Venugopal, Vasanti <br/><br/>
Services marketing 
by Vasanti Venugopal and Raghu V.N. 
 - Mumbai  Himalaya Publishing House  2001 
 - 321p.  24cm. 
<br/><br/> Includes index, references 
<br/><br/>Services marketing, Classification of services, Services marketing management, Strategic planning, Managing demand and supply, Consumers in service industry, Service marketing mix, Service product, Pricing in services, Service promotion, Place in service, People in services, Service process, Physical evidence, Organising for service marketing, Marketing strategy in services, Managing service quality, Managing service competition, Globalisation of services, Marketing of services.  
<br/><br/><label>ISBN: </label>9789350515068  Rs.275.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Services marketing<br/>Services marketing--India
<br/><br/><label>Dewey Class. No.: </label>658.8 V569R