Ramaswami, M.S.
Marketing salesmanship and advertising
by M.S.Ramaswami
- New Delhi Sterling Publishers Private Limited 1991
- xi,432p. 22cm.
Includes index, bibliography
Market, Marketing, Study of mkarketing and marketing environment, Marketing process , Product, Buying, Market segmentation,' Selling, Marketing finance, Marketing risks, Market information system, Marketing research, Branding, Packing and packaging, Standardisation, Warehousing, Transportation, Channels of distribution, Retailer, Wholesaler, Pricing, Marketing of manufactured consumer goods, Marketing of industrial goods, Marketing of agricultural products, Commodity exchange, Cooperative marketing, Service marketing, Social Marketing, Salesmanship, Sales organisation, Advertising, Sales promotion.
Rs.300.00
Marketing
Salesmanship
Advertising
658.802 R149