Mishra, M.L. <br/><br/>
Marketing Research V-1 
by M.L.Mishra,  
 - Jaipur  Printwell  1991 
 - 261p.  22cm. 
<br/><br/> Includes glossary and index 
<br/><br/>Introduction to marketing research, Organisation of  marketing research,  Marketing research process, Research desdign, Determining sources of data, Data collection forms, Attitude measurement, Sampling procedure. Sample size.   
<br/><br/><label>ISBN: </label>8170442354  Rs.250.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Sampling
<br/><br/><label>Dewey Class. No.: </label>658.802  / M687 V-1