Day, George(ed)  <br/><br/>
(The) interface of marketing and srategy 
edited by George Day, Barton Weitz and Robin Wensley 
 - London  JAI Press Inc.  1990 
 - xxi, 453p.  23 cm. 
 - Strategic management policy planning  v.4 .
<br/><br/> Includes Glossary and Index 
<br/><br/>part-I. The structure and evolution of competitive markets Market structure and analysis: practice, problems and promise/Allen D. Shocker, David W. Stewart and Anthony J. Zahorik Relationship among competitors/ Geoffrey Easton Impact of competition on strategic marketing decisions/ Ram C. Rao Evolutionary models of markets and competitive structure/ Mary Lambkin, Part-II Gaining and sustaining competitive advantage market position and competitive strategy/ Bradley T. Gale and Robert D. Buzzell, Modelling customer loyalty: A consumer based source of competitive advantage/ Barbara E. Kahn and Robert J. Meyer, Design and management of channels of distribution/ Gary L. Frazier,  Market entry and defensive strategies/ Hubert Gatigon and Pradeep Bansal,  Formulating strategy components  market response approaches to marketing strategy decisions/ Leonard Lodish and Bari Harlam,  Assessing market response: A review of empirical research/ Gary M. Erickson,  Positioning analysis and strategy/ Yoram J. Wind,  Identifying and evaluating new product opportunities/ Robert G. Cooper 
<br/><br/><label>ISBN: </label>0892328096  Rs.2108.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Marketing--Strategy<br/>Marketing--Decision making<br/>Market response
<br/><br/><label>Dewey Class. No.: </label>658.802  / D331