Etzel, Michael J. <br/><br/>
Marketing   Concepts and cases 
byMichael J.Etzel, Bruce J. Walker, William J. Stanton, and Ajay Pandit 
 - 13th ed 
 - New Delhi  Tata McGraw-Hill Publishing Company Limited  2006 
 - xxiv,735p.+G14+I-25+N23  24c.m. 
<br/><br/> Include bibliographical references and index 
<br/><br/>Nature and scope of marketing, Identifying and selecting markets, Product, Price, Distribution, Promotion, Managing the marketing effort 
<br/><br/><label>ISBN: </label>9780070600904  0070600902  Rs. 375.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Modern marketing<br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / Et99