Marketing Concepts and cases
byMichael J.Etzel, Bruce J. Walker, William J. Stanton, and Ajay Pandit
- 13th ed
- New Delhi Tata McGraw-Hill Publishing Company Limited 2006
- xxiv,735p.+G14+I-25+N23 24c.m.
Include bibliographical references and index
Nature and scope of marketing, Identifying and selecting markets, Product, Price, Distribution, Promotion, Managing the marketing effort