Sharma, Kavita  <br/><br/>
Taxmann's advertising planning &  decision making 
by Kavita Sharma 
 - New Delhi  Taxmann Publications (P.) Ltd.  2011 
 - xvii,373p.  24 cm. 
<br/><br/> Includes  Index 
<br/><br/>Introduction to advertising, Marketing communication, Integrated marketing communication,  Advertising-its meaning, nature and importance , Types of advertising, Idengtification of target audience, Advertising objectives, Setting of advertising budget, Message development, Message execution, Media decision, Media types, Advertising agency, Evaluating advertising effectiveness,  Ethical and legal aspects of advertising, 
<br/><br/><label>ISBN: </label>9788171949427  Rs.345.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Marketing communication<br/>Advertising<br/>Media
<br/><br/><label>Dewey Class. No.: </label>659.111  / Sh23