Marketing strategy a decision-focused approach
by Orville C. Walker, Jr., John W. Mullins, Harper W. Boyd Jr. and Jean-Claude Larreche
- 5th ed
- New Delhi Tata McGraw Hill Education Private Limited 2006
- 346p. 25cm
Includes index
Marketing-oriented perspectives underlie successful corporate, business and marketing strategies, Corporate strategy decision and their marketing implications, Business strategies and their marketing implications, Opportunity analysis, Formulating marketing strategies, Implementation and control.