Walker, Orville C. <br/><br/>
Marketing strategy  a decision-focused approach 
by Orville C. Walker, Jr., John W. Mullins, Harper W. Boyd Jr. and Jean-Claude Larreche 
 - 5th ed 
 - New Delhi  Tata McGraw Hill Education Private Limited  2006 
 - 346p.  25cm 
<br/><br/> Includes index 
<br/><br/>Marketing-oriented perspectives underlie successful corporate, business and marketing strategies, Corporate strategy decision and their marketing implications, Business strategies and their marketing implications, Opportunity analysis, Formulating marketing strategies, Implementation and control. 
<br/><br/><label>ISBN: </label>9780070611436  0070611432  Rs.395.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing <br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.83 Wa151