Bajaj, Chetan. <br/><br/>
Retail management  
Chetan Bajaj, Rajnish Tuli, Nidhi Varma Srivastava. 
 - 2nd ed. 
 - Delhi ;  Oxford   Oxford University Press  2010. 
 - xix, 772 p.   ill.   24 cm. 
 - Oxford higher education .
<br/><br/> Previous ed.: 2005. 
<br/><br/>Retailing: role, relevance and trade.  Retail Organisation.  Retail in India.  Retail Customer.  Retail Market segmentation.  Financial planning for retail.  Retail location strategy.  Organisational Structure and Human Resource Management in Retail.  Supply Chain Management and Information Systems.  Retail Product and Brand Management.  Merchandise Management.  Retail Pricing.  Retail Promotion Strategy.  Store Operations.  Atmospherics and Retail Space Management.  Customer Relationship Management in Retailing.  Managing Retail Chains and Franchising.  International Retailing. 
<br/><br/><label>ISBN: </label>9780198061151 (pbk.) 0198061153 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT<br/>RETAIL TRADE
<br/><br/><label>Dewey Class. No.: </label>658.870954 BAR