Baines, Paul, <br/><br/>
Marketing  
Paul Baines, Chris Fill, and Kelly Page. 
 - Asian ed. 
 - Oxford ;  New Delhi   Oxford University Press  2013. 
 - xxix, 697 p.   ill. (some col.)   28 cm. 
<br/><br/> Includes Bibliographical References and Indexes. 
<br/><br/>Part I: Marketing Fundamentals.             1. Marketing Principles and Society            2. The Marketing Environment            3. Consumer Buying Behaviour            4. Marketing Research Part II: Principles of Marketing Management.              5. Marketing Strategy             6. Market Segmentation             7. International Market Development Part III: The Marketing Mix and Principles             8. Developing Products and Brands             9. Price Decision            10. An Introduction to Marketing Communication            11. Marketing Communications: Tools and Media            12. Managing Marketing Communications            13. Channel Management and Retailing Part IV: Principles of Relational Marketing            14. Services Marketing            15. Business-to-Business Marketing            16. Relationship Marketing            17. Not-for-profit Marketing Part V: Contemporary Marketing Practice             18. Digital Marketing             19. Postmodern Marketing             20. Marketing, Sustainibility And Ethics 
<br/><br/><label>ISBN: </label>9780198079446 0198079443 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING.
<br/><br/><label>Dewey Class. No.: </label>658.8 BAM