Sengupta, Subroto <br/><br/>
Brand positioning  strategies for competitive advantage 
by Subroto Sengupta 
 - 2nd ed 
 - New Delhi  McGraw Hill Education (India) Private Limited  2005 
 - xxi, 682p.  25.5 cm. 
<br/><br/> Includes Epilogue, Credits and Indexes 
<br/><br/>The positioning concept: definitions and illustrations Positioning: of what stuff is it made Positioning is rooted in product features-- or is it? The pursuit of differential advantage: strategies of competitive advantage Symbols by which we live and buy Positioning successes-- case studies A fresh look at advertising objectives Positioning through celebrity endorsement Stretch your brand-- but watch its limits 
<br/><br/><label>ISBN: </label>9780070581593  Rs.525.00 0070581592 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING<br/>MANAGEMENT<br/>BRAND MANAGEMENT<br/>BRAND EQUITY
<br/><br/><label>Dewey Class. No.: </label>658.827  / SEB