Sales and distribution management
by Tapan K. Panda and Sunil Sahadev
- 2nd ed.
- New Delhi Oxford University Press 2012
- xviii, 728p. 24.5 cm
Includes index
Introduction to sales management Selling skills and selling strategies The selling process Managing sales information Sales force automation Sales organization Management of sales quota Recruitment and selection of the sales force Training the sales force Sales force motivation Evaluation of the sales force Distribution channel management- an introduction Designing customer oriented marketing channels Customer oriented logistics management Channel information systems Managing channel member behaviour Managing wholesales and franchisees Retail management Managing the international channels of distribution
0198077041 Rs.699.00 9780198077046
MARKETING SALES MANAGEMENT DISTRIBUTION MANAGEMENT