Panda, Tapan K.

Sales and distribution management by Tapan K. Panda and Sunil Sahadev - 2nd ed. - New Delhi Oxford University Press 2012 - xviii, 728p. 24.5 cm

Includes index

Introduction to sales management Selling skills and selling strategies The selling process Managing sales information Sales force automation Sales organization Management of sales quota Recruitment and selection of the sales force Training the sales force Sales force motivation Evaluation of the sales force Distribution channel management- an introduction Designing customer oriented marketing channels Customer oriented logistics management Channel information systems Managing channel member behaviour Managing wholesales and franchisees Retail management Managing the international channels of distribution

0198077041 Rs.699.00 9780198077046


MARKETING
SALES MANAGEMENT
DISTRIBUTION MANAGEMENT

658.81 / PAS