Fundamentals of marketing management and human resource management [CBCS Semester - II]
by Pranam Dhar, Monalisa Maity and Bidhan Baidya
- Kolkata International Publishing House 2018
- xxii, 366p. ; 23.5 cm.
Includes bibliography and glossary.
Introduction -- Consumer behaviour and market segmentation -- Product Pricing, distribution channels and physical distribution -- Promotion and recent developments -- Human resource management -- Human resource planning -- Recruitment and selection -- Training and development -- Job evaluation and performance appraisal