Dhar, Pranam <br/><br/>
Fundamentals of marketing management and human resource management [CBCS Semester - II] 
by Pranam Dhar, Monalisa Maity and Bidhan Baidya 
 - Kolkata  International Publishing House  2018 
 - xxii, 366p. ;  23.5 cm. 
<br/><br/> Includes bibliography and glossary. 
<br/><br/>Introduction -- Consumer behaviour and market segmentation -- Product Pricing, distribution channels and physical distribution -- Promotion and recent developments -- Human resource management -- Human resource planning -- Recruitment and selection -- Training and development -- Job evaluation and performance appraisal 
<br/><br/><label>ISBN: </label>9788182111417  Rs.280.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management--Marketing management <br/>Commerce 
<br/><br/><label>Subjects--Index Terms: </label>Human resource management 
<br/><br/><label>Dewey Class. No.: </label>658.8  / DHF