Marketing management and human resource management [CBCS Semester - II]
by Harsh V. Verma ... [et al.]
- 2nd ed.
- New Delhi Oxford University Press 2019
- xx, 230p. ; 24 cm.
Introduction to marketing -- Consumer behavior and market segmentation -- Product Pricing, distribution channels and physical distribution -- Promotion and recent developments in marketing -- Nature and scope of human resource management -- Human resource planning -- Recruitment and selection -- Training and development -- Job evaluation and performance appraisal