Verma, Harsh V. <br/><br/>
Marketing management and human resource management [CBCS Semester - II] 
by Harsh V. Verma ... [et al.] 
 - 2nd ed. 
 - New Delhi  Oxford University Press  2019 
 - xx, 230p. ;  24 cm. 
<br/><br/>Introduction to marketing -- Consumer behavior and market segmentation -- Product Pricing, distribution channels and physical distribution -- Promotion and recent developments in marketing -- Nature and scope of human resource management -- Human resource planning -- Recruitment and selection -- Training and development -- Job evaluation and performance appraisal 
<br/><br/><label>ISBN: </label>0199494711  Rs.275.00 9780199494712 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management--General management--Marketing management<br/>Commerce
<br/><br/><label>Dewey Class. No.: </label>658.8  / VEM