Jana, Madan Mohan <br/><br/>
Marketing management and human resource management [CBCS Semester - II] 
by Madan Mohan Jana, Leenapriya De and Gourab Das 
 - Kolkata  Academic Publishers  2018 
 - xv, 274p. ;  23 cm. 
<br/><br/> Includes sample papers. 
<br/><br/>MARKETING MANAGEMENT -- Introduction -- Consumer behaviour and market segmentation -- Product  Pricing and distribution channel -- Promotion and recent developments in marketing -- HUMAN RESOURCE MANAGEMENT -- Human resource management -- Human Resource planning -- Recruitment and selection -- Training and development -- Job evaluation and performance appraisal -- Compensation -- Industrial relation 
<br/><br/><label>ISBN: </label>9789387162068  Rs.175.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management--Marketing management<br/>Commerce
<br/><br/><label>Subjects--Index Terms: </label>Human resource management 
<br/><br/><label>Dewey Class. No.: </label>658.8  / JAM