Chatterjee, Debdulal

Fundamental treatise on e-commerce and business communication by Debdulal Chatterjee, Chanchal Guha Roy and Sushil Mukherjee - Kolkata B. B. Kundu Grandsons 2018 - viii, 416p. ; 23.7 cm.

Includes appendix, MCQ questions and answers.

Introduction to E-commerce -- Business models of E-commerce -- Electronic Customer Relationship Management -- Supply Chain Management -- Digital payment systems -- Enterprise Resource Planning (ERP) -- New trends in e-commerce -- Introduction to Business Communication -- Types of communication -- Tools of communication -- Drafting

9789384080853 Rs.250.00


Management--Marketing management --Marketing channel--Telemarketing
Commerce

Human resource management

658.872 / CHF