Managerial economics economic tools for today's decision makers
by Paul G. Keat ... [et al.]
- 7th ed.
- Noida Pearson Education 2018
- xxvi, 601p. ; 25 cm.
Includes appendix and index.
Introduction -- The firm and its goals -- Supply and demand -- Demand elasticity -- Demand estimation and forecasting -- The theory and estimation of production -- The theory and estimation of cost -- Pricing and output decisions: Perfect competition and monopoly -- Pricing and output decisions: monopolistic competition and oligopoly -- Special pricing practices -- Game theory and asymmetric information -- Capital budgeting and risk -- The multinational corporation in a Global setting -- Government and industry: challenges and opportunities for today's manager -- Macroeconomics and business cycle theory
9789386873286 Rs.719.00
Economics-- Production economics--Management Economics