Karmakar, Anupam

E-commerce and business communication [CBCS Semester - II] by Anupam Karmakar and Arunima Rudra - 6th rev.ed. - Kolkata Oriental Book Company Pvt. Ltd. 2022 - [15], E129p., B186p. ; 24 cm.

Includes CU Questions 2017 (Hons. and General).

Introduction to e-commerce -- Electronic customer relationship management (e-CRM) and supply chain management -- Digital payment -- Enterprise resource planning (ERP) -- New trends in e-commerce -- Introduction to business communication -- Types of communication -- Tools of communication -- Drafting

9789382886679 Rs.270.00


Management--Marketing management--Marketing channel--Telemarketing--Online marketing
Commerce

E-commerce Business communication

658.872 / KAE