Gangopadhyay, Padmalochan <br/><br/>
Marketing management and human resource management [CBCS Semester - II] 
by Padmalochan Gangopadhyay and Nimai Bagchi 
 - Kolkata  Dey Book Concern  2018 
 - [xvi], 230p. ;  24 cm. 
<br/><br/>Introduction to marketing -- Consumer behaviour and marketing segmentation -- Product -- Pricing, distribution channels  and physical distribution -- Promotion and recent developments of marketing -- Nature and scope of human resource management -- Human resource planning -- Recruitment and selection -- Training and development -- Job evaluation and performance appraisal 
<br/><br/><label>ISBN: </label> Rs.150.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management--Marketing management<br/>Commerce
<br/><br/><label>Subjects--Index Terms: </label>Human resource management 
<br/><br/><label>Dewey Class. No.: </label>658.8  / GAM