Marketing management and human resource management [CBCS Semester - II]
by Padmalochan Gangopadhyay and Nimai Bagchi
- Kolkata Dey Book Concern 2018
- [xvi], 230p. ; 24 cm.
Introduction to marketing -- Consumer behaviour and marketing segmentation -- Product -- Pricing, distribution channels and physical distribution -- Promotion and recent developments of marketing -- Nature and scope of human resource management -- Human resource planning -- Recruitment and selection -- Training and development -- Job evaluation and performance appraisal