Entrepreneurship new venture creation
by David H. Holt
- New Delhi Prentice -Hall of India Private Limited 1992
- xix, 553p. 24 cm.
Includes appendix, glossary and index.
Entrepreneurship and free enterprise Entrepreneurship and new venture opportunities Entrepreneurship and innovation Small business and corporate Entrepreneurship: contrasting enterprises A model for new ventures: feasibility planning Product and service concepts for new ventures The product concept and commercial opportunities Product protection: patents, trademarks and copyrights Services: the human side of enterprise Marketing and new venture development Marketing research for new ventures Marketing: function and strategies International markets: new venture opportunities Organizing and financing the new venture The entrepreneurial team and business formation Business acquisition and franchising Financial resources for new ventures Managing growth and transition