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41.
Advertising : Principles and Practice / by William Wells, Sandra Moriarty and John Burnett

by Wells, William | Moriarty, Sandra | Burnett, John.

Edition: 7th edMaterial type: Text Text Publisher: Delhi : Dorling Kindersley (India) Pvt. Ltd., 2007.Availability: Items available for loan: HCC Central Library [Call number: 659.1 W463] (2).

42.
Marketing Maqnagement : Comprehensive Text, Corporate Insights, Best Practices Case Studies / by Arun Kumar and N. Meenakshi

by Kumar, Arun | Meenakshi, N.

Edition: 2nd edMaterial type: Text Text Publisher: Noida : Vikas Publishing House Pvt Ltd, 2011.Availability: Items available for loan: HCC Seminar Library [Call number: 658.8 KUM] (8).

43.
Cases in Rural Marketing : an Integrated Approach / C.S.G. Krishnamacharyulu and Lalitha RamaKrishnan

by Krishnamacharyulu, C.S.G | Ramakrishnan, Lalitha.

Material type: Text Text Publisher: Delhi : Pearson Education (Singapore) Pte. Ltd., 2004.Availability: Items available for loan: HCC Seminar Library [Call number: 658.8 KRC] (9).

44.
Marketing Management / by Philip Kotler, Kevin Lane Keller, Abraham Koshy and Mithileshwar Jha : a South Asian Perspective

by Kotler, Philip | Keller, Kevin Lane | Koshy, Abraham | Jha, Mithileshwar.

Edition: 13 th ed.Material type: Text Text Publisher: New Delhi : Dorling Kindersley (India) Pvt. Ltd., 2009.Availability: Items available for loan: HCC Seminar Library [Call number: 658.8 KOM] (9).

45.
Marketing Management / by Philip Kotler, Kevin Lane Keller, Abraham Koshy and Mithileshwar Jha : a South Asian Perspective

by Kotler, Philip | Keller, Kevin Lane | Koshy, Abraham | Jha, Mithileshwar.

Edition: 12 th ed.Material type: Text Text Publisher: New Delhi : Dorling Kindersley (India) Pvt. Ltd., 2009.Availability: Items available for loan: HCC Seminar Library [Call number: 658.8 KOM] (5).

46.
Marketing management / by Philip Kotler.

by Kotler, Philip.

Edition: 11th ed.Material type: Text Text Publisher: New Delhi : Prentice-Hall of India Private Limited, 2001.Availability: Items available for loan: HCC Seminar Library [Call number: 658.8 KOM] (8), HCC Central Library [Call number: 658.8 K848] (5).

47.
Marketing management / by Philip Kotler.

by Kotler, Philip.

Edition: 11th ed.Material type: Text Text Publisher: New Delhi : Prentice-Hall of India Private Limited, 2004.Availability: Items available for loan: HCC Seminar Library [Call number: 658.8 KOM] (4), HCC Central Library [Call number: 658.8 K848] (2).

48.
Marketing management / by Philip Kotler. : Analysis, planning, implementation and control

by Kotler, Philip.

Edition: 9th ed.Material type: Text Text Publisher: New Delhi : Prentice-Hall of India Private Limited, 1998.Availability: Items available for loan: HCC Seminar Library [Call number: 658.8 KOM] (3).

49.
Consumer Behavior / by Leon G. Schiffman, Leslie Lazar Kanuk and S.Ramesh Kumar

by Schiffman, Leon G | Kanuk, Leslie Lazar | Kumar, S. Ramesh.

Edition: 10th edMaterial type: Text Text Publisher: Noida : Dorling Kindersley (India) Pvt.Ltd., 2012.Availability: Items available for loan: HCC Central Library [Call number: 658.8342 Sc32] (5), HCC Seminar Library [Call number: 658.8342 SCC] (6).

50.
Marketing management / by Philip Kotler and Kevin Lane Keller

by Kotler, Philip | Keller, Kevin Lane.

Edition: 12th ed.Material type: Text Text Publisher: New Delhi : Prentice-Hall of India Private Limited, 2006.Availability: Items available for loan: HCC Seminar Library [Call number: 658.8 KOM] (1).

51.
Consumer Behavior / by Leon G. Schiffman and Leslie Lazar Kanuk

by Schiffman, Leon G | Kanuk, Leslie Lazar.

Edition: 8th edMaterial type: Text Text Publisher: New Delhi : Prentice Hall of India Private Limited, 2004.Availability: Items available for loan: HCC Central Library [Call number: 658.8342 Sc32] (2), HCC Seminar Library [Call number: 658.8342 SCC] (2).

52.
Consumer Behavior / by Leon G. Schiffman and Leslie Lazar Kanuk

by Schiffman, Leon G | Kanuk, Leslie Lazar.

Edition: 8th edMaterial type: Text Text Publisher: Delhi : Pearson Education Pte.Ltd., 2004.Availability: Items available for loan: HCC Central Library [Call number: 658.8342 Sc32] (3).

53.
Services marketing : People,technology, strategy / byChristopher Lovelock, Jochen Wirtz and Jayanta Chatterjee

by Lovelock, Christopher | Wirtz, Jochen | Chatterjee, Jayanta.

Edition: 5th edMaterial type: Text Text Publisher: New Delhi : Pearson education, 2006.Availability: Items available for loan: HCC Seminar Library [Call number: 658.91 LOS] (5).

54.
Fundamentals of Retailing / by K. V. S. Madaan

by Madaan, K. V. S.

Material type: Text Text Publisher: New Delhi : Tata McGraw-Hill Education Pvt. Ltd, 2012.Availability: Items available for loan: HCC Central Library [Call number: 658.87 ma26] (10), HCC Seminar Library [Call number: 658.87 MAF] (5).

55.
Marketing Management : Planning, Implementation and Control, Global Perspective, Indian Context / by V.S. Ramaswamy and S. Namakumari

by Ramaswamy, V.S | Namakumari, S.

Edition: 3rd edMaterial type: Text Text Publisher: New Delhi : Macmillan India Ltd., 2002.Availability: Items available for loan: HCC Seminar Library [Call number: 658.8 RAM] (4), HCC Central Library [Call number: 658.8 R141N] (4).

56.
Marketing management : global perspective, Indian context / by V. S. Ramaswamy and S. Namakumari

by Ramaswamy, V. S | Namakumari, S.

Edition: 5th ed.Material type: Text Text Publisher: New Delhi : McGraw Hill Education (India) Private Limited, 2013.Availability: Items available for loan: HCC Seminar Library [Call number: 658.8 RAM] (3).

57.
Marketing Management : Comprehensive Text, Corporate Insights, Best Practices Case Studies / by Arun Kumar and N. Meenakshi

by Kumar, Arun | Meenakshi, N.

Material type: Text Text Publisher: New Delhi : Vikas Publishing House Pvt Ltd, 2006.Availability: Items available for loan: HCC Seminar Library [Call number: 658.8 KUM] (3).

58.
International Marketing / by P.K.Vasudeva

by Vasudeva,P.K.

Edition: 3rd edMaterial type: Text Text Publisher: New Delhi : Excel Books, 2006.Availability: Items available for loan: HCC Seminar Library [Call number: 658.8 VAI] (1).

59.
E-commerce : an Indian perspective / by P.T.Joseph.

by Joseph, P.T.

Edition: 3rd ed.Material type: Text Text Publisher: New Delhi : PHI Learning Private Limited, 2010.Availability: Items available for loan: HCC Central Library [Call number: 658.872 Jo773] (1).

60.
E-Commerce : Text and Cases / By T.N.Chhabra, R.K. Suri and Sanjiv Verma

by Chhabra, T.N | Suri, T.N | Verma, Sanjib.

Edition: 2nd edMaterial type: Text Text Publisher: Delhi : Dhanpat Rai and Co., 2011.Availability: Items available for loan: HCC Central Library [Call number: 658.872 Ch429] (5).

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