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81.
International Economics : Text and Cases / by Justin Paul and Ramneek Kapoor

by Paul, Justin | Kapoor, Ramneek.

Material type: Text Text Publisher: New Del;hi : Tata McGraw Hill Education Private Limited, 2008.Availability: Items available for loan: HCC Central Library [Call number: 658.8 Pa281K] (3).

82.
Marketing management / by Nikhilesh Dholakia, Rakesh Khurana, Labdhi Bhandari and Abhinandan K Jain : Cases and concepts

by Dholakia, Nikhilesh | Khurana, Rakesh | Bhandari, Labdhi | Jain, Abhinandan K.

Material type: Text Text Publisher: New Delhi : Macmillan, 1978.Availability: Items available for loan: HCC Seminar Library [Call number: 658.8 DHM] (1).

83.
Global business today / by Charles W.L.Hill,

by Hill, Charles W.L.

Edition: 4th edMaterial type: Text Text Publisher: New York : McGraw-Hill Irwin, 2006.Availability: Items available for loan: HCC Seminar Library [Call number: 658.8 HIG] (1).

84.
Basic marketing / by William D.Perreault, Jr. and E. Jerome McCarthy : A global managerial approach

by Perreault, William D.Jr | McCarthy, E. Jerome.

Edition: 14th edMaterial type: Text Text Publisher: New Delhi : Tata McGraw-Hill Publishing Company Limited, 2002.Availability: Items available for loan: HCC Seminar Library [Call number: 658.8 PEB] (1).

85.
The Rural Marketing Book / by Pradeep Kashyap and Siddhartha Raut

by Kashyap, Pradeep | Raut, Siddhartha.

Material type: Text Text Publisher: New Delhi : Biztantra, 2009.Availability: Items available for loan: HCC Central Library [Call number: 658.8 Ka151R] (5), HCC Seminar Library [Call number: 658.8 KAR] (1).

86.
The Rural Marketing / by Pradeep Kashyap

by Kashyap, Pradeep.

Edition: 2nd edMaterial type: Text Text Publisher: Noida : Dorling Kindersley (India) Pvt.Ltd., 2012.Availability: Items available for loan: HCC Central Library [Call number: 658.8 Ka151] (3).

87.
Sales Management / by M.V.Kulkarni

by Kulkarni, M.V.

Edition: 8th Rev. & Enl. edMaterial type: Text Text Publisher: Pune : Everest Publishing House, 2007.Availability: Items available for loan: HCC Central Library [Call number: 658.81 K959] (5).

88.
Brand management : The Indian context

by Moorthi, Y.L.R.

Material type: Text Text Publisher: New Delhi : Vikas Publishing House Pvt. Ltd., 2003.Availability: Items available for loan: HCC Seminar Library [Call number: 658.827 MOB] (3), HCC Central Library [Call number: 658.827 Moo789] (5).

89.
Services marketing : the Indian perspective / by Ravi Shanker

by Shanker, Ravi.

Material type: Text Text Publisher: New Delhi : Excel Books, 2002.Availability: Items available for loan: HCC Seminar Library [Call number: 658.91 SHS] (5), HCC Central Library [Call number: 658.91 Sh18] (7).

90.
Services marketing / by K. Rama Mohana Rao

by Rao, K. Rama Mohana.

Edition: 2nd edMaterial type: Text Text Publisher: New Delhi : Dorling kindersley(India) Pvt. Ltd., 2011.Availability: Items available for loan: HCC Seminar Library [Call number: 658.91 RAS] (5).

91.
Inrenational business : Environment and operations

by Daniels, John D | Radebaugh, Lee H | Sullivan, Daniel P.

Edition: 10th edMaterial type: Text Text Publisher: New Delhi : Pearson education,Inc. Dorling Kinderslaey Publishing Inc., 2004.Availability: Items available for loan: HCC Seminar Library [Call number: 658.91382 DAI] (5).

92.
Services marketing : Integrating customer focus across the firm / by Valarie A Zeithaml, Mary Jo Bitner, Dwayne D Gremler and Ajay Pandit

by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D | Pandit, Ajay.

Edition: 5th edMaterial type: Text Text Publisher: New Delhi : Tata McGraw Hill Education Private Limited, 2011.Availability: Items available for loan: HCC Seminar Library [Call number: 658.91 ZES] (4), HCC Central Library [Call number: 658.91 ZES] (5).

93.
Salesmanship and Sales Management / by P.K. Sahu and K.C.Raut

by Sahu, P.K | Raut, K.C.

Edition: 3rd rev.edMaterial type: Text Text Publisher: New Delhi : Vikas Publishing House Pvt Ltd, 2003.Availability: Items available for loan: HCC Central Library [Call number: 658.81 Sa19R] (2).

94.
International Marketing / by Sak Onkvisit and John J. Shaw : Analysis and Strategy

by Onkvisit, Sak | Shaw John J.

Edition: 3rd edMaterial type: Text Text Publisher: New Delhi : Dorling Kindersley (India) Pvt. Ltd., 2000.Availability: Items available for loan: HCC Central Library [Call number: 658.8 On4Sh] (2).

95.
Services marketing : People,technology, strategy / byChristopher Lovelock, Jochen Wirtz and Jayanta Chatterjee

by Lovelock, Christopher | Wirtz, Jochen | Chatterjee, Jayanta.

Edition: 7th edMaterial type: Text Text Publisher: New Delhi : Pearson education, 2011.Availability: Items available for loan: HCC Seminar Library [Call number: 658.91 LOS] (5).

96.
Marketing Channels : A Management View / By Bert Rosenbloom

by Rosenbloom, Bert.

Edition: 7th edMaterial type: Text Text Publisher: New Delhi : Cenage Learning India Private Limited, 2004.Availability: Items available for loan: HCC Central Library [Call number: 658.87 Ro723] (1).

97.
Services marketing / by Govind Apte

by Apte, Govind.

Material type: Text Text Publisher: New Delhi : Oxford University press, 2004.Availability: Items available for loan: HCC Seminar Library [Call number: 658.91 APS] (8), HCC Central Library [Call number: 658.81 Ap83] (7).

98.
Selling today : Building quality partnerships / by Gerald L. Manning and Barry L. Reece

by Manning, Gerald L | Reece, Barry L.

Edition: 8th edMaterial type: Text Text Publisher: New Delhi : Pearson Education, Inc., 2001.Availability: Items available for loan: HCC Seminar Library [Call number: 658.85 MAS] (3).

99.
Marketing Channels / by Anne T. Coughlan, Erin Anderson, Louis W. Stern and Adel I. El-Ansary

by Coughlan, Anne T | Anderson, Elin | Stern, Louis W | El-Ansary, Adel I.

Edition: 6th edMaterial type: Text Text Publisher: Delhi : Prentice-Hall of India Private Limited, 2005.Availability: Items available for loan: HCC Seminar Library [Call number: 658.84 COM] (5).

100.
Global Marketing Management / by Warren J. Keegan and Naval K. Bhargava

by Keegan, Warren J | Bhargava, Naval K.

Edition: 7th edMaterial type: Text Text Publisher: New Delhi : Prentice-Hall of India Private Limited, 2011.Availability: Items available for loan: HCC Seminar Library [Call number: 658.8 KEG] (1).

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