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	1.	Consumer Behavior / by Leon G. Schiffman, Leslie Lazar Kanuk and S.Ramesh Kumar by Schiffman, Leon G \| Kanuk, Leslie Lazar \| Kumar, S. Ramesh. Edition: 10th edMaterial type: Text Publisher: Noida : Dorling Kindersley (India) Pvt.Ltd., 2012.Availability: Items available for loan: HCC Central Library [Call number: 658.8342 Sc32] (5), HCC Seminar Library [Call number: 658.8342 SCC] (6). Place hold Add to cart (remove)
	2.	Application exercises in Marketing : The Indian context / by S Ramesh Kumar by Kumar, S Ramesh. Material type: Text Publisher: New Delhi : Vikas Publishing House Pvt Ltd, 2000.Availability: Items available for loan: HCC Seminar Library [Call number: 658.800954 KOA] (3), HCC Central Library [Call number: 658.800954 K96] (8). Place hold Add to cart (remove)
	3.	Managing Indian brands : Marketing concepts and strategies / by S Ramesh Kumar by Kumar, S Ramesh. Edition: 2nd edMaterial type: Text Publisher: New Delhi : Vikas Publishing House Pvt Ltd, 2002.Availability: Items available for loan: HCC Seminar Library [Call number: 658.827 KUM] (2), HCC Central Library [Call number: 658.827 K96] (2). Place hold Add to cart (remove)
	4.	Marketing nuggets : Conceptual dimensions in marketing / by S Ramesh Kumar by Kumar, S Ramesh. Material type: Text Publisher: New Delhi : Vikas Publishing House Pvt Ltd, 1998.Availability: Items available for loan: HCC Seminar Library [Call number: 658.8 KUM] (3), HCC Central Library [Call number: 658.8 K96] (3). Place hold Add to cart (remove)
	5.	Consumer behavior / by Leon G. Schiffman, Joseph Wisenblit and S. Ramesh Kumar by Schiffman, Leon G \| Wisenblit, Joseph \| Kumar, S. Ramesh. Edition: 11th ed.Material type: Text Publisher: Noida : Pearson, 2016.Availability: Items available for loan: HCC Central Library [Call number: 658.8342 SCC] (2). Place hold Add to cart (remove)

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