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Advertising and Promotion : an integrated Marketing Communications Perspective / by George E. Belch and Michael A. Belch

by Belch,George E | Belch, Michael A.

Edition: 6th edMaterial type: Text Text Publisher: New Delhi : Tata McGraw-Hill Publishing Company Limited, 2003.Availability: Items available for loan: HCC Central Library [Call number: 659.1 B41] (1).

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Advertising and Promotion : an integrated Marketing Communications Perspective / by George E. Belch and Michael A. Belch

by Belch,George E | Belch, Michael A.

Edition: 5th edMaterial type: Text Text Publisher: New Delhi : Tata McGraw-Hill Publishing Company Limited, 2001.Availability: Items available for loan: HCC Seminar Library [Call number: 659.1 BEA] (1).

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