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Services marketing : People,technology, strategy / byChristopher Lovelock, Jochen Wirtz and Jayanta Chatterjee

by Lovelock, Christopher | Wirtz, Jochen | Chatterjee, Jayanta.

Edition: 5th edMaterial type: Text Text Publisher: New Delhi : Pearson education, 2006.Availability: Items available for loan: HCC Seminar Library [Call number: 658.91 LOS] (5).

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Services marketing : People,technology, strategy / byChristopher Lovelock, Jochen Wirtz and Jayanta Chatterjee

by Lovelock, Christopher | Wirtz, Jochen | Chatterjee, Jayanta.

Edition: 7th edMaterial type: Text Text Publisher: New Delhi : Pearson education, 2011.Availability: Items available for loan: HCC Seminar Library [Call number: 658.91 LOS] (5).

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