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Retail Management : a strategic approach / by Barry Berman and Joel R. Evans
By: Berman, Barry.
Contributor(s): Evans, Joel R.on.
Material type:
TextPublisher: New Delhi : Prentice-Hall of India Private Limitedon, 2005.Edition: 9th ed.Description: xxiv, 578p . 28c.m.ISBN: 9788120327351.Subject(s): Management | Retail ManagementDDC classification: 658.87
Contents:
Pt 1: An Overview of Strategic Retail Management Pt 2: Situation Analysis Pt 3; Targeting Customers and Gathering Information Pt 4: Choosing a Store Location Pt 5: Managing a Retail Business Pt 6: Merchandise Management And Pricing Pt 7: Communicating with the Customer Pt 8: Putting it all together
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
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HCC Seminar Library General Stacks | 658.87 BER (Browse shelf(Opens below)) | Available | 2248-7 |
Includes Appendices and Indexes
Pt 1: An Overview of Strategic Retail Management Pt 2: Situation Analysis Pt 3; Targeting Customers and Gathering Information Pt 4: Choosing a Store Location Pt 5: Managing a Retail Business Pt 6: Merchandise Management And Pricing Pt 7: Communicating with the Customer Pt 8: Putting it all together
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