Marketing management / by Nikhilesh Dholakia, Rakesh Khurana, Labdhi Bhandari and Abhinandan K Jain : Cases and concepts
By: Dholakia, Nikhilesh.
Contributor(s): Khurana, Rakesh | Bhandari, Labdhi | Jain, Abhinandan K.
Material type: TextPublisher: New Delhi : Macmillan, 1978.Description: xiii,643p. 22cm.ISBN: 0333902750.Subject(s): MARKETING STRATEGIES | MARKETING DECISIONS | MARKETING PROGRAMS | BUYER BEHAVIOR | MARKET SEGMENTSDDC classification: 658.8 DHM
Contents:
Introduction to marketing, Buyer bahaviour, Market segmentation, Demand forecasting, Product policy and strategy, Pricing decisions, Sales management, Distribution management, Advertising and promotional decisions, Marketing research, Marketing strategy and planning, Marketing organization and information system, Marketing and public policy.
Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Books | HCC Seminar Library General Stacks | 658.8 DHM (Browse shelf(Opens below)) | Available | R1369-7 |
Includes index.
Introduction to marketing, Buyer bahaviour, Market segmentation, Demand forecasting, Product policy and strategy, Pricing decisions, Sales management, Distribution management, Advertising and promotional decisions, Marketing research, Marketing strategy and planning, Marketing organization and information system, Marketing and public policy.
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