Business communication : connecting in a digital world / by Raymond V. Lesikar, Marie E. Flatley, Kathryn Rentz, Paula Lentz and Neerja Pande

Includes appendix and index

INTRODUCTION Understanding workplace communication Communication across cultures FUNDAMENTALS OF BUSINESS WRITING Adapting your words to your readers Constructing clear sentences and paragraphs Writing for a positive effect BASIC PATTERN OF BUSINESS MESSAGES Choosing the best process and form Getting to the point in good news and Neutral messages Maintaining goodwill in bad news messages Making your case with persuasive messages and proposals Conducting a winning job campaign FUNDAMENTALS OF REPORT WRITING Preparing informative and influential business reports Choosing the right type of report Conducting research for decision makers Using visual to make your point ORAL FORMS OF BUSINESS COMMUNICATION Communicating effectively in meetings and conversations Delivering oral reports and business speechless ELEMENTS OF PROFESSIONALISM: TECHNOLOGICAL PROFICIENCY AND CORRECTNESS Leveraging technology for better writing Conveying professionalism through correctness