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	1.	Services marketing : Integrating customer focus across the firm / by Valarie A Zeithaml, Mary Jo Bitner, Dwayne D Gremler and Ajay Pandit by Zeithaml, Valarie A \| Bitner, Mary Jo \| Gremler, Dwayne D \| Pandit, Ajay. Edition: 5th edMaterial type: Text Publisher: New Delhi : Tata McGraw Hill Education Private Limited, 2011.Availability: Items available for loan: HCC Seminar Library [Call number: 658.91 ZES] (4), HCC Central Library [Call number: 658.91 ZES] (5). Place hold Add to cart (remove)
	2.	Marketing / byMichael J.Etzel, Bruce J. Walker, William J. Stanton, and Ajay Pandit : Concepts and cases by Etzel, Michael J \| Stanton, William J \| Walker, Bruce J \| Pandit, Ajay. Edition: 13th edMaterial type: Text Publisher: New Delhi : Tata McGraw-Hill Publishing Company Limited, 2006.Availability: Items available for loan: HCC Central Library [Call number: 658.8 Et99] (4). Place hold Add to cart (remove)

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