Marketing salesmanship and advertising / by M.S.Ramaswami

By: Ramaswami, M.S.
Material type: TextTextPublisher: New Delhi : Sterling Publishers Private Limited, 1991.Description: xi,432p. 22cm.Subject(s): Marketing | Salesmanship | AdvertisingDDC classification: 658.802 R149
Contents:
Market, Marketing, Study of mkarketing and marketing environment, Marketing process , Product, Buying, Market segmentation,' Selling, Marketing finance, Marketing risks, Market information system, Marketing research, Branding, Packing and packaging, Standardisation, Warehousing, Transportation, Channels of distribution, Retailer, Wholesaler, Pricing, Marketing of manufactured consumer goods, Marketing of industrial goods, Marketing of agricultural products, Commodity exchange, Cooperative marketing, Service marketing, Social Marketing, Salesmanship, Sales organisation, Advertising, Sales promotion.
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books HCC Central Library General Stacks 658.802 R149 (Browse shelf(Opens below)) Available c7823

Includes index, bibliography

Market, Marketing, Study of mkarketing and marketing environment, Marketing process , Product, Buying, Market segmentation,' Selling, Marketing finance, Marketing risks, Market information system, Marketing research, Branding, Packing and packaging, Standardisation, Warehousing, Transportation, Channels of distribution, Retailer, Wholesaler, Pricing, Marketing of manufactured consumer goods, Marketing of industrial goods, Marketing of agricultural products, Commodity exchange, Cooperative marketing, Service marketing, Social Marketing, Salesmanship, Sales organisation, Advertising, Sales promotion.

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