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Marketing Management : Planning, Implementation and Control, Global Perspective, Indian Context / by V.S. Ramaswamy and S. Namakumari

by Ramaswamy, V.S | Namakumari, S.

Edition: 3rd edMaterial type: Text Text Publisher: New Delhi : Macmillan India Ltd., 2002.Availability: Items available for loan: HCC Seminar Library [Call number: 658.8 RAM] (4), HCC Central Library [Call number: 658.8 R141N] (4).

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2.
Marketing management / by V.S. Ramaswamy and S Namakumari

by Ramaswamy, V.S | Namakumari, S.

Edition: 4th ed.Material type: Text Text Publisher: New Delhi : Macmillan Publishers Indian Ltd., 2009.Availability: Items available for loan: HCC Seminar Library [Call number: 658.8 RAM] (5).

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