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Fundamentals of Marketing / by William J. Stanton, Michael J.Etzel,and Bruce J. Walker

by Stanton, William J | Etzel, Michael J | Walker, Bruce J.

Edition: 10th edMaterial type: Text Text Publisher: New york : McGraw-Hill, INC., 1994.Availability: Items available for loan: HCC Seminar Library [Call number: 658.8 STF] (1), HCC Central Library [Call number: 658.8 S26] (1).

2.
Marketing / byMichael J.Etzel, Bruce J. Walker, William J. Stanton, and Ajay Pandit : Concepts and cases

by Etzel, Michael J | Stanton, William J | Walker, Bruce J | Pandit, Ajay.

Edition: 13th edMaterial type: Text Text Publisher: New Delhi : Tata McGraw-Hill Publishing Company Limited, 2006.Availability: Items available for loan: HCC Central Library [Call number: 658.8 Et99] (4).

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