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1.
Advertising : Principles and Practice / by William Wells, Sandra Moriarty and John Burnett

by Wells, William | Moriarty, Sandra | Burnett, John.

Edition: 7th edMaterial type: Text Text Publisher: Delhi : Dorling Kindersley (India) Pvt. Ltd., 2007.Availability: Items available for loan: HCC Central Library [Call number: 659.1 W463] (2).

2.
Marketing Management / by Philip Kotler, Kevin Lane Keller, Abraham Koshy and Mithileshwar Jha : a South Asian Perspective

by Kotler, Philip | Keller, Kevin Lane | Koshy, Abraham | Jha, Mithileshwar.

Edition: 13 th ed.Material type: Text Text Publisher: New Delhi : Dorling Kindersley (India) Pvt. Ltd., 2009.Availability: Items available for loan: HCC Seminar Library [Call number: 658.8 KOM] (9).

3.
Marketing Management / by Philip Kotler, Kevin Lane Keller, Abraham Koshy and Mithileshwar Jha : a South Asian Perspective

by Kotler, Philip | Keller, Kevin Lane | Koshy, Abraham | Jha, Mithileshwar.

Edition: 12 th ed.Material type: Text Text Publisher: New Delhi : Dorling Kindersley (India) Pvt. Ltd., 2009.Availability: Items available for loan: HCC Seminar Library [Call number: 658.8 KOM] (5).

4.
Marketing Channels / by Anne T. Coughlan, Erin Anderson, Louis W. Stern and Adel I. El-Ansary

by Coughlan, Anne T | Anderson, Elin | Stern, Louis W | El-Ansary, Adel I.

Edition: 7th edMaterial type: Text Text Publisher: Delhi : Dorling Kindersley (India) Pvt. Ltd., 2006.Availability: Items available for loan: HCC Central Library [Call number: 658.87 Co831] (2).

5.
Principles of Marketing and E-Commerce / by Ishita Lahiri and Sujit Kumar Ghosh

by Lahiri, Ishita | Ghosh, Sujit Kumar.

Material type: Text Text Publisher: Noida : Dorling Kindersley (India) Pvt. Ltd., 2012.Availability: Items available for loan: HCC Central Library [Call number: 658.8 L139G] (1).

6.
Selling and sales management / by David Jobber and Geoff Lancaster

by Jobber, David | Lancaster, Geoff.

Edition: 7th edMaterial type: Text Text Publisher: Delhi : Dorling Kindersley India Pvt. Ltd., 2009.Availability: Items available for loan: HCC Seminar Library [Call number: 658.81 JOS] (2), HCC Central Library [Call number: 658.81 J576L] (2).

7.
International Marketing / by Sak Onkvisit and John J. Shaw : Analysis and Strategy

by Onkvisit, Sak | Shaw John J.

Edition: 3rd edMaterial type: Text Text Publisher: New Delhi : Dorling Kindersley (India) Pvt. Ltd., 2000.Availability: Items available for loan: HCC Central Library [Call number: 658.8 On4Sh] (2).

8.
Indian financial system and financial market operations / by Anupam Karmakar

by Karmakar, Anupam.

Material type: Text Text Publisher: Newb Delhi : Dorling Kindersley (India) Pvt. Ltd, 2012.Availability: Items available for loan: HCC Central Library [Call number: 332.0954 KAI] (3).

9.
Microeconomics : theory and applications / by D. N. Dwivedi

by Dwivedi, D. N.

Material type: Text Text Publisher: New Delhi : Dorling Kindersley (India) Pvt. Ltd., 2006.Availability: Items available for loan: HCC Central Library [Call number: 338.5 Sh24] (1).

10.
Microeconomics / by Robert S. Pindyck ,Daniel L. Rubinfeld and Prem L. Mehta

by Pindyck, Robert S | Rubinfeld, Daniel L | Mehta, Prem L.

Edition: 7th ed.Material type: Text Text Publisher: New Delhi : Dorling Kindersley (India) Pvt. Ltd., 2009.Availability: Items available for loan: HCC Central Library [Call number: 338.5 Pi652] (1).

11.
(A) Textbook of economic theory / by Alfred W. Stonier and Douglas C. Hague

by Stonier, Alfred W | Hague, Douglas C.

Edition: 5th ed.Material type: Text Text Publisher: New Delhi : Dorling Kindersley (India) Pvt. Ltd. Pearson Education, 1980.Availability: Items available for loan: HCC Central Library [Call number: 330.1 STT] (2).

12.
Managerial economics / by Paul G. Keat, Philip K.Y. Young and Sreejata Banerjee : Economic tools for today's decision makers

by Keat, Paul G | Young, Philip K.Y | Banerjee, Sreejata.

Edition: 6th ed.Material type: Text Text Publisher: Delhi : Pearson Education Dorling Kindersley (India) Pvt. Ltd, 2011.Availability: Items available for loan: HCC Central Library [Call number: 338.5024658 KEM] (1).

13.
Business communication / by P.D. Chaturvedi and Mukesh Chaturvedi : Concepts, cases and applications

by Chaturvedi, P.D | Chaturvedi, Mukesh.

Edition: 2nd edMaterial type: Text Text Publisher: New Delhi : Dorling Kindersley (India) Pvt. Ltd, 2011.Availability: Items available for loan: HCC Central Library [Call number: 658.45 Ch392] (10).

14.
Introduction to political ideologies / by John Hoffman and Paul Graham

by Hoffman, John | Graham Paul.

Material type: Text Text Publisher: New Delhi : Dorling Kindersley India Pvt. Ltd., 2010.Availability: Items available for loan: HCC Seminar Library [Call number: 320.5 HOI] (1).

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