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	1.	Strategic Brand Management : Building, Measuring, and Managing Brand Equity / by Kevin Lane Keller by Keller, Kevin Lane. Edition: 3rd edMaterial type: Text Publisher: New Delhi : PHI Learning Private Limited, 2008.Availability: Items available for loan: HCC Seminar Library [Call number: 658.827 KES] (2). Place hold Add to cart (remove)
	2.	Brand management : The Indian context by Moorthi, Y.L.R. Material type: Text Publisher: New Delhi : Vikas Publishing House Pvt. Ltd., 2003.Availability: Items available for loan: HCC Seminar Library [Call number: 658.827 MOB] (3), HCC Central Library [Call number: 658.827 Moo789] (5). Place hold Add to cart (remove)
	3.	Salesmanship and Sales Management / by P.K. Sahu and K.C.Raut by Sahu, P.K \| Raut, K.C. Edition: 3rd rev.edMaterial type: Text Publisher: New Delhi : Vikas Publishing House Pvt Ltd, 2003.Availability: Items available for loan: HCC Central Library [Call number: 658.81 Sa19R] (2). Place hold Add to cart (remove)
	4.	Product management / by C Anandan by Anandan, C. Material type: Text Publisher: Chennai, : Vijay Nicole Imprints Private Limited , 2007.Availability: Items available for loan: HCC Seminar Library [Call number: 658.56 ANP] (1), HCC Central Library [Call number: 658.56 An14] (1). Place hold Add to cart (remove)
	5.	Brand positioning : strategies for competitive advantage / by Subroto Sengupta by Sengupta, Subroto. Edition: 2nd edMaterial type: Text Publisher: New Delhi : McGraw Hill Education (India) Private Limited, 2005.Availability: Items available for loan: HCC Seminar Library [Call number: 658.827 SEB] (1). Place hold Add to cart (remove)

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