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Advertising and integrated brand promotion / by Thomas C. O'Guinn,Chris T.Allen and Richard J.Semenik

by O'Guinn, Thomas C | Allen,Chris T | Semenik, Richard J.

Edition: 3rd edMaterial type: Text Text Publisher: New Delhi : Vikas Publishing House Pvt.Ltd., 2003.Availability: Items available for loan: HCC Seminar Library [Call number: 659.1 OGA] (5).

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Taxmann's advertising planning & decision making / by Kavita Sharma

by Sharma, Kavita | Stewart, Richard D.

Material type: Text Text Publisher: New Delhi : Taxmann Publications (P.) Ltd., 2011.Availability: Items available for loan: HCC Central Library [Call number: 659.111 Sh23] (1).

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