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1.
Strategic Brand Management : Building, Measuring, and Managing Brand Equity / by Kevin Lane Keller

by Keller, Kevin Lane.

Edition: 3rd edMaterial type: Text Text Publisher: New Delhi : PHI Learning Private Limited, 2008.Availability: Items available for loan: HCC Seminar Library [Call number: 658.827 KES] (2).

2.
Product management and new product development / by R.K. Srivastava

by Srivastava, R.K.

Material type: Text Text Publisher: New Delhi : Excel Books, 2006.Availability: Items available for loan: HCC Central Library [Call number: 658.575 Sr38] (10).

3.
Brand positioning : strategies for competitive advantage / by Subroto Sengupta

by Sengupta, Subroto.

Edition: 2nd edMaterial type: Text Text Publisher: New Delhi : McGraw Hill Education (India) Private Limited, 2005.Availability: Items available for loan: HCC Seminar Library [Call number: 658.827 SEB] (1).

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