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1.
Services marketing : People,technology, strategy / byChristopher Lovelock, Jochen Wirtz and Jayanta Chatterjee

by Lovelock, Christopher | Wirtz, Jochen | Chatterjee, Jayanta.

Edition: 5th edMaterial type: Text Text Publisher: New Delhi : Pearson education, 2006.Availability: Items available for loan: HCC Seminar Library [Call number: 658.91 LOS] (5).

2.
Services marketing : the Indian perspective / by Ravi Shanker

by Shanker, Ravi.

Material type: Text Text Publisher: New Delhi : Excel Books, 2002.Availability: Items available for loan: HCC Seminar Library [Call number: 658.91 SHS] (5), HCC Central Library [Call number: 658.91 Sh18] (7).

3.
Services marketing / by K. Rama Mohana Rao

by Rao, K. Rama Mohana.

Edition: 2nd edMaterial type: Text Text Publisher: New Delhi : Dorling kindersley(India) Pvt. Ltd., 2011.Availability: Items available for loan: HCC Seminar Library [Call number: 658.91 RAS] (5).

4.
Services marketing : Integrating customer focus across the firm / by Valarie A Zeithaml, Mary Jo Bitner, Dwayne D Gremler and Ajay Pandit

by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D | Pandit, Ajay.

Edition: 5th edMaterial type: Text Text Publisher: New Delhi : Tata McGraw Hill Education Private Limited, 2011.Availability: Items available for loan: HCC Seminar Library [Call number: 658.91 ZES] (4), HCC Central Library [Call number: 658.91 ZES] (5).

5.
Services marketing : People,technology, strategy / byChristopher Lovelock, Jochen Wirtz and Jayanta Chatterjee

by Lovelock, Christopher | Wirtz, Jochen | Chatterjee, Jayanta.

Edition: 7th edMaterial type: Text Text Publisher: New Delhi : Pearson education, 2011.Availability: Items available for loan: HCC Seminar Library [Call number: 658.91 LOS] (5).

6.
Services marketing / by P.K. Gupta

by Gupta, P.K.

Edition: 6th rev and enl edMaterial type: Text Text Publisher: Pune : Everest Publishing House, 2007.Availability: Items available for loan: HCC Central Library [Call number: 658.8 G959] (1).

7.
Services marketing / by Vasanti Venugopal and Raghu V.N.

by Venugopal, Vasanti | V.N. Raghu.

Material type: Text Text Publisher: Mumbai : Himalaya Publishing House, 2001.Availability: Items available for loan: HCC Central Library [Call number: 658.91 V569R] (5).

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