| 000 | 01115nam a22002777a 4500 | ||
|---|---|---|---|
| 020 |
_a9789332587694 _cRs.829.00 |
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| 040 | _aHCCL | ||
| 041 | _aeng | ||
| 082 |
_a658.87 _bBER |
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| 100 | _aBerman, Barry | ||
| 245 |
_aRetail management _ba strategic approach _cby Barry Berman, Joel R. Evans, Patrali Chatterjee and Ritu Srivastava |
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| 250 | _a13th ed. | ||
| 260 |
_aNoida _bPearson India Education Services Pvt. Ltd. _c2018 |
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| 300 |
_axxviii, 722p. _b28 cm. |
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| 500 | _aIncludes appendix, glossary, and index. | ||
| 505 | _aPt 1: An Overview of Strategic Retail Management Pt 2: Situation Analysis Pt 3; Targeting Customers and Gathering Information Pt 4: Choosing a Store Location Pt 5: Managing a Retail Business Pt 6: Merchandise Management And Pricing Pt 7: Communicating with the Customer Pt 8: Putting it all together | ||
| 650 | _aCOMMERCE | ||
| 650 | _aMANAGEMENT | ||
| 700 | _aEvans, Joel R. | ||
| 700 | _aChatterjee, Patrali | ||
| 700 | _aSrivastava, Ritu | ||
| 942 | _cBK | ||
| 999 |
_c1195 _d1195 |
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