000 01115nam a22002777a 4500
020 _a9789332587694
_cRs.829.00
040 _aHCCL
041 _aeng
082 _a658.87
_bBER
100 _aBerman, Barry
245 _aRetail management
_ba strategic approach
_cby Barry Berman, Joel R. Evans, Patrali Chatterjee and Ritu Srivastava
250 _a13th ed.
260 _aNoida
_bPearson India Education Services Pvt. Ltd.
_c2018
300 _axxviii, 722p.
_b28 cm.
500 _aIncludes appendix, glossary, and index.
505 _aPt 1: An Overview of Strategic Retail Management Pt 2: Situation Analysis Pt 3; Targeting Customers and Gathering Information Pt 4: Choosing a Store Location Pt 5: Managing a Retail Business Pt 6: Merchandise Management And Pricing Pt 7: Communicating with the Customer Pt 8: Putting it all together
650 _aCOMMERCE
650 _aMANAGEMENT
700 _aEvans, Joel R.
700 _aChatterjee, Patrali
700 _aSrivastava, Ritu
942 _cBK
999 _c1195
_d1195