000 01141nam a22002537a 4500
020 _a8174463879
_a8174463887
_c325.00
040 _aHCCL
041 _aeng
082 _a658.8
_bVAI
100 _aVasudeva,P.K.
245 _aInternational Marketing
_cby P.K.Vasudeva
250 _a2nd ed
260 _aNew Delhi
_bExcel Books
_c2004
300 _axix,571 p.
_b24cm
500 _aIncludes Glossary, Bibliography and Index
505 _aPt: 1 Conceptual Framework of International Marketing and Trade Theories Pt: 2 International Marketing and Functional approaches To Trade Pt: 3 International Marketing Environment: Emerging Scenario and Issues. Pt: 4 Management of International Marketing Operations. Pt: 5 International Cooperative Strategies. Pt: 6 Identifying Foreign Markets and Export Management. Pt: 7 Financial Environment and Decision Making. Pt: 8 Risk Management in International Marketing
650 _aManagement
650 _aMarketing Management
650 _aMarketing Management-International
942 _cBK
999 _c1196
_d1196