| 000 | 01141nam a22002537a 4500 | ||
|---|---|---|---|
| 020 |
_a8174463879 _a8174463887 _c325.00 |
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| 040 | _aHCCL | ||
| 041 | _aeng | ||
| 082 |
_a658.8 _bVAI |
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| 100 | _aVasudeva,P.K. | ||
| 245 |
_aInternational Marketing _cby P.K.Vasudeva |
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| 250 | _a2nd ed | ||
| 260 |
_aNew Delhi _bExcel Books _c2004 |
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| 300 |
_axix,571 p. _b24cm |
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| 500 | _aIncludes Glossary, Bibliography and Index | ||
| 505 | _aPt: 1 Conceptual Framework of International Marketing and Trade Theories Pt: 2 International Marketing and Functional approaches To Trade Pt: 3 International Marketing Environment: Emerging Scenario and Issues. Pt: 4 Management of International Marketing Operations. Pt: 5 International Cooperative Strategies. Pt: 6 Identifying Foreign Markets and Export Management. Pt: 7 Financial Environment and Decision Making. Pt: 8 Risk Management in International Marketing | ||
| 650 | _aManagement | ||
| 650 | _aMarketing Management | ||
| 650 | _aMarketing Management-International | ||
| 942 | _cBK | ||
| 999 |
_c1196 _d1196 |
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