000			01475nam a22002177a 4500
020			_a9788174465429 _cRs.450.00
040			_aHCCL
082			_a658.8 _bKAM
100			_aKazmi,S.H.H.
245			_aMarketing Management _btext and cases _cby S.H.H.Kazmi
260			_aNew Delhi _bExcel Books _c2012
300			_axxiii,700 p. _b28cm
500			_aIncludes Index
505			_aPt 1: Introduction to Marketing - Strategic Market Planning - Marketing Implementation and Control - Ethical and Social Issues in Marketing. Pt 2: Marketing Environment Analysis - Information System and Marketing Research - Measuring Market Demand - Consumer Behavior: personal and organisational - Segmentation, Targeting and Positioning. Pt 3: Product Concepts - New Product Development and Adoption Process - Branding, Packaging and Labelling. Pt 4: Marketing Communications - Advertising and Sales Promotion - Personal Selling - Public Relations and Publicity - Direct Marketing. Pt 5: Marketing Channels and Physical Distribution - Wholesaling and Retailing. Pt 6: Pricing Concepts, Strategies and Price Setting Approaches. Pt 7: Product Life Cycle - Competition analysis and Strategic Opinion across PLC Stages. Pt 8: Marketing of Services - International Marketing - Rural Marketing - Internet and Marketing
650			_aManagement
650			_aMarketing Management
942			_cBK
999			_c1198 _d1198