000 00990nam a22002417a 4500
020 _a9788120327351
_cRs.450.00
040 _aHCCL
082 _a658.87
_bBER
100 _aBerman, Barry
245 _aRetail Management
_ba strategic approach
_cby Barry Berman and Joel R. Evans
250 _a9th ed
260 _aNew Delhi
_bPrentice-Hall of India Private Limitedon
_c2005
300 _axxiv, 578p .
_b28c.m.
500 _aIncludes Appendices and Indexes
505 _aPt 1: An Overview of Strategic Retail Management Pt 2: Situation Analysis Pt 3; Targeting Customers and Gathering Information Pt 4: Choosing a Store Location Pt 5: Managing a Retail Business Pt 6: Merchandise Management And Pricing Pt 7: Communicating with the Customer Pt 8: Putting it all together
650 _aManagement
650 _aRetail Management
700 _aEvans, Joel R.on
942 _cBK
999 _c1202
_d1202