000 02057nam a22002537a 4500
020 _a9780070598799
_cRs.425.00
040 _aHCCL
082 _a658.8
_bCAI
100 _aCateora, Philip R.
245 _aInternational Marketing
_cby Philip R. Cateora and John L. Graham
250 _a12th ed
260 _aNew Delhi
_bTata McGraw-Hill Publishing Company Limited
_c2005
300 _axxxiii, 694p
_b28 c.m.
_e1CD
500 _aIncludes bibliographical references and indexes
505 _aPt 1; An overview Ch 1- The Scope and Challenge of International Marketing Ch 2- The Dynamic Environment of International Trade Pt 2: The Culture Environment of Global Markets Ch 3- History and Geography: The Foundations of Cultural Understanding Ch 4- Cultural Dynamics in Assessing Global Markets Ch 5- Culture, Management Style, and Business Systems Ch 6- The Political Environment: A Critical Concern Ch 7- The International Legal Environment: playing by the Rules Pt 3: Assessing Global Market Oportunities Ch 8- Developing a Global Vision through Marketing Research Ch 9- Emerging Markets Ch 10- Multinational Market Regions and Market Groups Pt 4: Developing global Marketing Strategies Ch 11- Global Marketing Management: Planning and Organisation Ch 12- Products and Services for Consumers Ch 13- Products and Sevices for Businesses Ch 14- International Marketing Channels Ch 15- Exporting and Logistics: Special Issues for Business Ch 16- Integrated Marketing Communications and International Advertising Ch 17- Personal Selling And Sales Management Ch 18- Pricing for International Markets Pt 5: Implementing Global Marketing Strategies Ch 19- Negotiating with International Customers, Partners and Regulators Pt 6: Supplementary Material Ch 20- The Country NoteBook- A Guide for Developing a Marketing Plan
650 _aManagement
650 _aMarketing
650 _aInternational Marketing
700 _aGraham, John L.
942 _cBK
999 _c1214
_d1214