000 | 01221nam a22002537a 4500 | ||
---|---|---|---|
020 |
_a9812431330 _a9789812431332 _cRs. 650.00 |
||
040 | _aHCCL | ||
082 |
_a658.8 _bFEM |
||
100 | _aFerrell, O.C. | ||
245 |
_aMarketing Strategy _cby O.C.Ferrell, Michael D. Hartline and George H. Lucas |
||
250 | _a2nd ed | ||
260 |
_aNew Delhi _bVikas Publishing House _c2002 |
||
300 |
_axxvi, 469p. _b24.5c.m. |
||
500 | _aIncludes Appendices, endnotes and Indexes | ||
505 | _aCh 1: Strategic Marketing Planning Ch 2: Situation and Environmental Analysis Ch 3: SWOT Analysis: A Framework for Developing Marketing Strategy Ch 4: Market Segmentation, Target Marketing, and Positioning Ch 5: Developing Customer Relationships Through Quality, Value, and Satisfaction Ch 6: Product Strategy Ch 7: Developing a Pricing Strategy Ch 8: Distribution and Supply Chain Management Ch 9: Integrated Marketing Communications Ch 10:Marketing Implementation and Control Case Studies | ||
650 | _aManagement | ||
650 | _aMarketing Management | ||
700 | _aHartline, Michael D. | ||
700 | _aLucas, George H. | ||
942 | _cBK | ||
999 |
_c1230 _d1230 |