000			01221nam a22002537a 4500
020			_a9812431330 _a9789812431332 _cRs. 650.00
040			_aHCCL
082			_a658.8 _bFEM
100			_aFerrell, O.C.
245			_aMarketing Strategy _cby O.C.Ferrell, Michael D. Hartline and George H. Lucas
250			_a2nd ed
260			_aNew Delhi _bVikas Publishing House _c2002
300			_axxvi, 469p. _b24.5c.m.
500			_aIncludes Appendices, endnotes and Indexes
505			_aCh 1: Strategic Marketing Planning Ch 2: Situation and Environmental Analysis Ch 3: SWOT Analysis: A Framework for Developing Marketing Strategy Ch 4: Market Segmentation, Target Marketing, and Positioning Ch 5: Developing Customer Relationships Through Quality, Value, and Satisfaction Ch 6: Product Strategy Ch 7: Developing a Pricing Strategy Ch 8: Distribution and Supply Chain Management Ch 9: Integrated Marketing Communications Ch 10:Marketing Implementation and Control Case Studies
650			_aManagement
650			_aMarketing Management
700			_aHartline, Michael D.
700			_aLucas, George H.
942			_cBK
999			_c1230 _d1230