000			01486nam a22002417a 4500
020			_a812031252X _cRs.175.00
040			_aHCCL
041			_aeng
082			_a658.500954 _bMAP
100			_aMajumdar, Ramanuj
245			_aProduct Management in India _cby Ramanuj Majumdar
250			_a2nd ed
260			_aNew Delhi _bPrentice-Hall of India Private Limited _c2003
300			_axvi, 347p. _b24.5cm.
500			_aIncludes epilogue and index.
505			_aPt I: The Macro Perspective Ch 1- The Indian Market: emerging panirama Ch 2- Assessing new Competition and Strategic Response Ch 3- Product Management- a preview Pt II: Product Management- The Conceptual Issues Ch 4- Branding Ch 5- Market Segmentation Ch 6- Positioning and Differentiation Strategies Ch 7- New Product Planning Ch 8- Distribution Channels: Structure and Strategy Ch 9- Advertising Planning Ch 10-Pricing Concepts and Strategies Ch 11-Sales Management Ch 12-Marketing Research Pt III: Product Market Analysis Ch13- Toilet Soaps Ch 14- Shampoos Ch 15- Cosmetics Ch 16- Wrist Watches Ch 17- Refrigerator Ch 18- Television Ch 19-Washing Machines Ch 20- Two Wheelers Ch 21- Passenger Cars Ch 22- Lubricants Ch 23- Paints Ch 24- Air-Conditioners Ch 25- Personal Computer Ch 26- Credit Cards Ch 27- New Challenges for Marketers in India
650			_aManagement
650			_aProduct Management
942			_cBK
999			_c1259 _d1259