000 | 01486nam a22002417a 4500 | ||
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020 |
_a812031252X _cRs.175.00 |
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040 | _aHCCL | ||
041 | _aeng | ||
082 |
_a658.500954 _bMAP |
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100 | _aMajumdar, Ramanuj | ||
245 |
_aProduct Management in India _cby Ramanuj Majumdar |
||
250 | _a2nd ed | ||
260 |
_aNew Delhi _bPrentice-Hall of India Private Limited _c2003 |
||
300 |
_axvi, 347p. _b24.5cm. |
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500 | _aIncludes epilogue and index. | ||
505 | _aPt I: The Macro Perspective Ch 1- The Indian Market: emerging panirama Ch 2- Assessing new Competition and Strategic Response Ch 3- Product Management- a preview Pt II: Product Management- The Conceptual Issues Ch 4- Branding Ch 5- Market Segmentation Ch 6- Positioning and Differentiation Strategies Ch 7- New Product Planning Ch 8- Distribution Channels: Structure and Strategy Ch 9- Advertising Planning Ch 10-Pricing Concepts and Strategies Ch 11-Sales Management Ch 12-Marketing Research Pt III: Product Market Analysis Ch13- Toilet Soaps Ch 14- Shampoos Ch 15- Cosmetics Ch 16- Wrist Watches Ch 17- Refrigerator Ch 18- Television Ch 19-Washing Machines Ch 20- Two Wheelers Ch 21- Passenger Cars Ch 22- Lubricants Ch 23- Paints Ch 24- Air-Conditioners Ch 25- Personal Computer Ch 26- Credit Cards Ch 27- New Challenges for Marketers in India | ||
650 | _aManagement | ||
650 | _aProduct Management | ||
942 | _cBK | ||
999 |
_c1259 _d1259 |